The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing Research: 

Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (American Marketing Association)

Specialty Areas Include:

  • Market Research
  • Marketing Plans and Strategies Developmemt
  • Data & Analytics Review and Reporting
  • Branding (Brand Awareness / Brand Strategies)
  • Segmentation, Targeting, Positioning
  • Social & Mobile Marketing

Below are just a few of the many advertising campaigns that I have developed or played an integral in their development as a leader of or a member of the marketing team.

CVCC Success Campaign

Goal – Brand awareness for CVCC Workforce Services

Target – Individuals seeking career change or development, professional or personal development, corporate trainers, employers, small business owners

Advertising Mediums used – Billboard, Social Media, Radio, Digital Advertising

Region 2000 Workforce Investment Board Brand Awareness Campaign

Goal – Brand recognition and awareness for Region 2000 Workforce Investment Board services

Target – Job seekers, Employers, Young Adults

Advertising Mediums used – Billboard, Social Media, Radio, Email Marketing, Print (brochures, postcards), Television, Community Outreach

Reliable Chimes Social Media Campaign

Social Media Campaign – Facebook, Twitter, LinkedIn

Target – business owners, home owners, retail (hardware stores) Lowes, Home Depot, etc.

Sprit Cruises, LLC Re-brand / Advertising Campaign

Advertising medium used – Digital (email, website), Direct Mail, Newspaper, Magazines

There were a wide-variety of pieces developed for this campaign.

Target – Individuals and families, businesses (corporate training & retreats), event planners (weddings, etc), students