Cynthia J. McCoy – Graphic Design . Website Design . Marketing
WHO AM I?
An Industry Expert with over 25 years of experience, specializing in Graphic Design, Website Design, Advertising, Marketing, and Public Relations.
SKILLS SUMMARY
- Excellent graphic design, website design, marketing, and communications, skills – a creative mind with proven ability to create the appropriate marketing vehicle or event, secure widespread media attention, and stimulate excitement around a product or service; experienced in developing targeted communications aimed at increasing sales and awareness for a variety of products and services; expertise in media buying and using the appropriate media channels to advertise products and services; expert design and typography skills to develop the appropriate targeted campaigns and messages to achieve the intended goal(s); excellent writing skills with expertise in developing copy for a variety of advertising mediums to include, websites, television, print, billboards, email, social media, and radio
- Strong project management and leadership capabilities – highly organized self-starter and focused with exceptional project management skills; excellent skills leading and managing teams of designers, developers and marketing professionals; ability to balance and prioritize several initiatives; ability to pull teams together around a common goal; significant experience working with media and establishing strong relationships with reporters; team player with the ability to work collaboratively; proven ability and success in meeting tight deadlines; thrives in demanding and fast paced environments; high-energy and outgoing, able to create excitement among team members and community partners; strong work ethic; detail oriented; excellent public speaker and conference facilitator
- Expertise in fundraising, corporate event planning and organizing – solid track record for conceiving and organizing high-profile executive conferences, industry roundtables, and special events; experienced in fundraising for non-profits and managing contributions; trade show management and set-up; excellent public relations skills to include media spokesperson for corporations and developing PSA’s and materials used to effectively represent businesses throughout the community
- Digital marketing, targeted social media, and email campaign expertise – proven track record building dynamic and targeted social media campaigns to increase engagement on social media pages and websites; Google Analytics reporting and metrics; website development, targeted emails; search engine optimization; web design expert; WordPress expert; writing and maintaining digital display and interactive code (JavaScript, CSS to HTML)
My background includes, overseeing and implementing marketing budgets and performing marketing research; planning, designing and coordinating graphics for all types of print and digital media; managing marketing workflows; leading and managing teams of graphic designers, web designers, videographers, and copywriters; developing and maintaining corporate social media pages; and working with vendors and printers to negotiate contracts.
Other skill sets include video production and editing; developing copy for media releases, web pages, and other purposes; and developing and managing social media strategies.
My teams have been responsible for designing and coordinating graphics to include, materials for billboards, newspapers, magazines, electronic advertisements, corporate collateral material, radio, television, and the Internet. Other areas of expertise include developing interactive forms, surveys, online schedules and registrations, and web-based meetings and conferences.
Adobe Creative Suite Expert; MS Office Suite Expert; HTML, CSS, JavaScript; WordPress Expert; expertise utilizing other leading software applications for print and the web, on both PC and Mac platforms.
I am a very hard working and dedicated professional, very outgoing and always looking for opportunities and resources available to expand my knowledge and expertise. Passionate about faith, family, and community. Love what I do!
To learn more about me, my professional associations, affiliations, and memberships, click here to visit my LinkedIn profile.