The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (American Marketing Association)
Specialty Areas Include:
- Market Research
- Marketing Plans and Strategies Developmemt
- Data & Analytics Review and Reporting
- Branding (Brand Awareness / Brand Strategies)
- Segmentation, Targeting, Positioning
- Social & Mobile Marketing
Below are just a few of the many advertising campaigns that I have developed or played an integral in their development as a leader of or a member of the marketing team.
Sprit Cruises, LLC Re-brand / Advertising Campaign
Advertising medium used – Digital (email, website), Direct Mail, Newspaper, Magazines
There were a wide-variety of pieces developed for this campaign.
Target – Individuals and families, businesses (corporate training & retreats), event planners (weddings, etc), students